“The Pure Water Project will produce six million gallons of potable water per day. It is truly more pure than anything else that’s out there. This is the future.”
Joe McDermott
Director of Engineering and Public Affairs, Las Virgenes Municipal Water District
In a collaborative partnership, the Las Virgenes-Triunfo Joint Powers Authority (JPA) has come together to deliver the Pure Water Project, a sustainable solution that improves the health of Malibu Creek and offers greater water security for its residents and businesses.
The Pure Water Project will take surplus recycled water that is currently being discharged into Malibu Creek and purify it to meet drinking water standards, creating a new local water source for the community. This drought-resilient solution will reduce the region’s reliance on imported water while meeting the needs of the community, environment, and project partners.
In 2022, WSC partnered with the Las Virgenes-Triunfo JPA to deliver unique and fun opportunities to build public trust and confidence in advanced water treatment technologies. The pure water tasting series featured three events for the community to sample coffee, gelato, and beer made with purified water from the Pure Water Demonstration Facility. The goals of this creative outreach campaign were to increase program awareness and build support for innovative water solutions.

Coffee Tasting: In the Spring, Las Virgenes partnered with local coffee vendors to create pure water coffee. The event featured tours of the Pure Water Demonstration Facility led by the District’s Public Affairs Associate Riki Clark, live music, and specialty coffee drinks from Calabasas Coffee Co. and Cappuccino Man.
Gelato Tasting: As the weather warmed up in the Summer, Las Virgenes partnered with Tifa Chocolate & Gelato to create tasty gelato and sorbets utilizing pure water. In addition to facility tours, community members enjoyed complimentary face painting, cotton candy, popcorn, photo booth, and tabletop games. The family-friendly event attracted over 200 guests, including representatives from Congresswoman Julia Brownley’s and Senator Henry Stern’s office.

Beer Tasting: The final tasing event was a partnership the Ladyface Brewery, whose brewers created a custom Pale Ale beer using pure water from the Demonstration Facility. The event successfully showcased the value of pure water, winning the hearts of local beer connoisseurs.
Learn more about the Pure Water Project at https://www.ourpureh2o.com
In 2023, Las Virgenes-Triunfo Joint Powers Authority was honored in partnership with WSC a CAPIO EPIC Award in Community Event Planning for our work on the Pure Water Tasting Event Series!